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Emotional branding speaks to consumers' heart: the case of fashion brands | Fashion and Textiles | Full Text
How Coronavirus (COVID-19) Is Impacting Ecommerce - ROI Revolution
Sportswear - an overview | ScienceDirect Topics
Emotional Competency - Self
IJERPH | Free Full-Text | Predicting Psychosocial Health of Children and Adolescents with Obesity in Germany: The Underappreciated Role of Physical Fitness | HTML
Emotional Competency - Self
Sustainability | Free Full-Text | When Corporate Social Advocacy Meets Controversial Celebrity: The Role of Consumer–Brand Congruence and Consumer-Celebrity Congruence | HTML
Facilitation of “strong” branded application outcomes – the self-concept perspective | Emerald Insight
How Competitive Forces Shape Strategy
Sustainability | Free Full-Text | The Status Quo and Prospect of Sustainable Development of Smart Clothing | HTML
Emotional branding speaks to consumers' heart: the case of fashion brands | Fashion and Textiles | Full Text
10 Vital Strategies to Use When Marketing to Generation Z in 2020
Frontiers | Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion | Psychology
Sportswear: Sweet Success Amid COVID-19? - William Blair
State of Fashion | McKinsey
Onboard Sportswear (@WereOnboard) / Twitter
Game-changers: Have women reshaped the sportswear market? | Retail Dive
Communication in Relationships: 10 Patterns that Hurt Relationships
Full article: Millennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context
What is Self Concept?
PDF) Consumer Attitude and Purchase Decision towards Textiles and Apparel Products
Product experiences of clothing attachment in baby boomers in the United States | Fashion and Textiles | Full Text
Full article: Sportswear: Between Fashion, Innovation and Sustainability
PDF) Comfort in Sportswear
